游戏策划与设计AboutOutcomesModulesTestimonialsBrowseComputer ScienceDesign and Product游戏策划与设计This course is part of 网络游戏设计与开发 Specialization
Instructor: 胡东雁
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6 modulesGain insight into a topic and learn the fundamentals.3.934 reviews
Beginner levelNo prior experience required2 weeks to completeat 10 hours a weekFlexible scheduleLearn at your own pace6 modulesGain insight into a topic and learn the fundamentals.3.934 reviews
Beginner levelNo prior experience required2 weeks to completeat 10 hours a weekFlexible scheduleLearn at your own paceAboutOutcomesModulesTestimonialsSkills you'll gainVisualization (Computer Graphics)Computer GraphicsPrototypingCreativitySystem Design and ImplementationVideo Game DevelopmentGame DesignUser Experience DesignConceptual DesignContent CreationAnimation and Game DesignStorytellingView all skillsDetails to knowShareable certificateAdd to your LinkedIn profile
Assessments10 assignments¹
AI Graded see disclaimerTaught in Chinese (Simplified)See how employees at top companies are mastering in-demand skillsLearn more about Coursera for BusinessBuild your subject-matter expertiseThis course is part of the 网络游戏设计与开发 SpecializationWhen you enroll in this course, you'll also be enrolled in this Specialization.Learn new concepts from industry experts Gain a foundational understanding of a subject or toolDevelop job-relevant skills with hands-on projectsEarn a shareable career certificateThere are 6 modules in this course此课程从游戏定位到内容创造、从研发实训到运营方法、从项目流程到团队创建，对游戏策划领域进行了全面系统的介绍，为学习者跨入游戏设计之门打下扎实基础。
课程结构紧凑、案例详实，通俗易懂。主讲教师对游戏开发中的概念设计、原型设计、规则设计、情节设计、关卡设计等内容进行解读，兼顾具体的关卡设计实践与游戏编辑工具使用实践，力图使学习者全面了解游戏设计原理，掌握游戏设计技能。
新品诞生记Module 1• 3 hours to completeModule details游戏既有艺术基因又技术基因，即是作品又是产品。这一章让我们开启游戏设计的探索之门，领略新品诞生记。
What's included15 videos3 assignments
Show info about module content15 videos• Total 116 minutes课程介绍• 2 minutes研发流程概述• 10 minutes立项审议• 9 minutes用户分析• 8 minutesDemo设计• 8 minutes完全提案• 8 minutes制作人职责• 8 minutes职业导航• 9 minutes研发测试• 8 minutes数据挖掘• 5 minutes案例分析（上）• 8 minutes案例分析（下）• 7 minutes产品运营概述• 9 minutes策划阶段运营• 8 minutes上线阶段运营• 8 minutes3 assignments• Total 90 minutes游戏产品研发1• 30 minutes游戏产品研发2• 30 minutes游戏产品运营• 30 minutes游戏策划之道Module 2• 1 hour to completeModule details明确游戏策划的职责与任务，了解游戏策划如何与团队进行紧密配合。走进玩家的内心，倾听什么是他们需要的。
What's included7 videos1 reading
Show info about module content7 videos• Total 52 minutes策划开发团队• 7 minutes策划任务分工• 5 minutes在乎玩家体验• 10 minutes核心玩家心理• 7 minutes你快乐所以我快乐• 9 minutes直指玩家需求• 8 minutes游戏性• 6 minutes1 reading• Total 10 minutes阅读• 10 minutes游戏概念、背景与原形设计Module 3• 3 hours to completeModule details游戏设计师应当有系统性的方法酝酿创意灵感 ，并最终将梦想变为现实。本章探讨如何获得和提炼游戏的创意，加工创意和创建游戏概念设计文档。
What's included10 videos1 reading2 assignments1 peer review
Show info about module content10 videos• Total 74 minutes游戏概念设计创意• 3 minutes游戏脚本创作原则• 10 minutes网络文学创作原则• 7 minutes网络文学创作方法• 5 minutes网络文学创作技巧• 3 minutes网文变身游戏脚本• 10 minutes泛娱乐产业解析（上）• 9 minutes泛娱乐产业解析（下）• 10 minutes游戏原形设计和IP累积• 8 minutes游戏概念大纲的产生过程• 8 minutes1 reading• Total 10 minutes阅读• 10 minutes2 assignments• Total 60 minutes游戏概念与背景设计• 30 minutes游戏原形设计和IP的累积• 30 minutes1 peer review• Total 60 minutes今天你是“老大”你投什么IP？• 60 minutes游戏系统设计基础Module 4• 4 hours to completeModule details游戏系统设计直接影响到游戏的可玩性，是玩家在游戏过程中接触最紧密、最直观的部分，需要设计者充满丰富的想象力，也是游戏设计者和策划者最容易发挥的部分。
What's included14 videos1 reading3 assignments
Show info about module content14 videos• Total 115 minutes主角设计之一• 8 minutes主角设计之二• 5 minutes主角设计之三• 10 minutes主角设计之• 10 minutes主角设计之五• 8 minutesNPC与怪物设计之一• 10 minutesNPC与怪物设计之二• 8 minutes怪物AI之一• 10 minutes怪物AI之一• 9 minutes怪物AI之三• 8 minutes道具设计之一• 10 minutes道具设计之二• 8 minutes道具设计之三• 7 minutes道具设计之四• 5 minutes1 reading• Total 10 minutes阅读• 10 minutes3 assignments• Total 90 minutesNPC与怪物设计• 30 minutes怪物AI• 30 minutes道具设计• 30 minutes游戏战斗与关卡设计Module 5• 2 hours to completeModule details本章将聚焦于整体游戏结构设计和任务关卡设计进行引导性学习。
What's included15 videos1 assignment
Show info about module content15 videos• Total 101 minutes战斗设计三原则• 8 minutes镜头运用（上）• 7 minutes镜头运用（下）• 4 minutes战斗设计打击感• 8 minutes战斗设计流畅性• 5 minutes三种场地设计• 8 minutes防御设计• 9 minutes关卡设计概述• 6 minutes关卡设计原则（上）• 4 minutes关卡设计原则（中）• 8 minutes关卡设计原则（下）• 5 minutes镜头引导• 7 minutes物品设置• 7 minutes数据配置（上）• 9 minutes数据配置（下）• 6 minutes1 assignment• Total 30 minutes游戏关卡设计• 30 minutes游戏美术设计Module 6• 3 hours to completeModule details游戏美术行业依托于计算机图形技术发展是游戏行业的核心内容，美轮美奂、精益求精是游戏美术设计的追求，本章我们一同探讨其中真谛。
What's included15 videos1 reading1 assignment1 peer review
Show info about module content15 videos• Total 102 minutes游戏美术概述• 1 minute游戏美术职业划分• 8 minutes游戏美术演进历程（上）• 10 minutes游戏美术演进历程（下）• 4 minutes游戏行业的颜值担当• 10 minutes视觉创意的营养汲取• 6 minutes游戏美术的岗位分工• 7 minutes视觉设计的目标定位• 6 minutes视觉设计人物角色篇• 8 minutes视觉设计重度题材篇• 6 minutes视觉设计案例分析之一• 9 minutes总监的职责（之一）• 8 minutes总监的职责（之二）• 4 minutes新人入行说• 11 minutes视觉设计案例分析之二• 4 minutes1 reading• Total 10 minutes阅读• 10 minutes1 assignment• Total 30 minutes游戏美术项目执行• 30 minutes1 peer review• Total 60 minutes你知道的太多了，打算投身这么事业吗？• 60 minutesEarn a career certificateAdd this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor胡东雁上海戏剧学院2 Courses• 6,290 learnersOffered byFudan UniversityLearn moreOffered byFudan UniversityFounded in 1905, Fudan University is one of China’s leading research universities playing a vital role in the cultural, social and economic development of the country. It is growing into a globally influential university that attracts 35,000 students from across China and 150 countries around the world. The university offers a unique educational experience focused on broad-based, multidisciplinary learning as well as depth of study.
OK上海戏剧学院Learn moreOffered by上海戏剧学院上海戏剧学院有着70年的办学历史，是世界知名高等艺术学府，培养出国际顶尖的艺术家如蔡国强、余秋雨等，与英国皇家戏剧学院等全球一流学府建立“姐妹学校”关系，是国际戏剧家协会所在地。
学院由表演系、导演系、戏剧文学系、舞台美术系、中国戏曲学院、舞蹈艺术学院、电影电视学院、创意学院组成。随着新技术、新媒体、新艺术门类的诞生，为适应当代文化创意产业的发展趋势，于2005年创办了创意学院动漫游戏专业，该专业师资力量强大，汇聚了如魏照平教授等国际顶尖专家，开创中国动漫、游戏产业人才培养和高等教育模式，为上海这一国际化大都市输送行业精英。学院有完备的MOOC制作能力并面向全国开展艺术类课程网络培训。
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Enroll for freeStarts Feb 8